East Ridge Building and Design Centre is strategically situated on Lynnwood Road, in the heart of Pretoria East's flourishing new developments. Notable nearby projects include a soon-to-be-completed private university and a newly approved hospital. This area is experiencing significant growth and is expected to continue expanding for years. Its safety and prime location make it an ideal spot for residential, commercial, and business activities. Unlike other shopping centers, East Ridge's location allows it to operate smoothly even during adverse weather and political disturbances.

The property spans 28,000 m², with 2,800 m² of developed buildings. East Ridge hosts multiple tenants, including major brands such as Pharmacy@Spar, Tops@Spar,, Build-it, and Savemore. While the electricity supply is managed by Tshwane, all other services are independently owned and operated. The centre's strong profitability and growth, along with robust retailers, ensure business continuity during load shedding, thanks to their own generating facilities. Additionally, East Ridge experiences less loadshedding outages compared to other areas.

The centre takes great pride in building strong personal relationships with its loyal and diverse customer base. The family-like atmosphere, nurtured by the owners and staff, enhances both the shopping and working experience. Active community engagement, robust security measures, and close cooperation with local police and neighboring businesses create a safe and stable environment. This security enables business owners to extend their operating hours when necessary.

Additionally, the company benefits from accumulated tax advantages. No VAT or transfer duties are payable; only the transfer of shares is required.